TRADERS´ English I July 2014 - page 39

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tools
and “Most Read” to keep up with the news. Here
you will find the articles that are most-read by the
community – a good way to stay informed about the
important topics in short. For those who like audio-
visual content, we recommend the area on the right
side of the screen. Many videos and spoken articles
are offered on different topics like capital markets,
economics and politics.
If you are a news fan, we recommend entering
directly into the area “News”. Here it is all about news
from the world of finance – it is divided into different
areas like politics, economy, technology, comments
as well as sport, lifestyle or science. Bloomberg offers
up-to-date quality videos. If you are only looking for
information on a certain sector, like pharma or energy,
you will also find it with this app. The dynamic price-
ticker on the lower end of the screen helps the user to stay
up-to-date regarding price development – although it is
15 minutes delayed.
Stock Analysis on the Road
The area “Markets” delivers a good total overview of all
relevant markets in table-form as well as in chart-form.
You can determine individually which markets should be
displayed in which form. An especially helpful feature is
the analysis of individual shares. The user can click on a
stock of his choice and check it based on different factors.
Figure 2 shows an example for the Bank of America share.
The upper area shows all important key figures, the chart
offers a price history of up to ten years and the possibility
to compare competitors in the sector or indices with price
development. Simple indicators like Relative Strength
Index (RSI), Moving Average Convergence Divergence
(MACD) or Bollinger Bands can also be implemented –
therefore even users who analyse based on technical
analysis will be satisfied, although the charting tool only
delivers basic analysis.
Bloomberg offers another advantage: Key figures
of fundamental analysis are shown below the chart and
can be analysed. The following key figures are available
under “Key Statistics”:
The homepage is the control centre of the app. The user can access current
price data and news as well as audio-visual content and also the watchlist.
Source: Bloomberg
F1)
Homepage
• PER, PER to stock market index, PBR, PCR, PUR
• Dividend yield, historical growth in dividend
• Market capitalisation
• Next quarterly statement and so on
The interested stock holder finds further important
key figures regarding P+L, balance sheet and cash flow
in the area “Financials”. They are shown in structured
diagrams for the last year aswell as the past five years. The
user can learn about the most important data regarding
the development of sales, net profit and margins as well
as the structure of the balance sheet or the cash flow. The
Bloomberg offers another advantage:
Key figures of fundamental analysis are shown
below the chart and can be analysed.
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